10 Tips to Drive Traffic from Pinterest to Your Website

This article will give you everything you need to know about how you can drive traffic from Pinterest to your website, complete with strategies that worked successfully for various brands.

Before you can start using Pinterest as a marketing platform, you need to learn the ins and outs of the platform.

Overview

It might seem complicated, but with a few quick tips, you can get started on Pinterest and start using it to drive traffic from Pinterest to your business website.

Once you figure out what works for you, it’s easy to set up a schedule to make sure you’re posting at regular intervals.

Pinterest is a great channel to complement your online marketing efforts. It’s unique, complicated, and hard to understand but there are some really valuable benefits for businesses.

What is Pinterest?

Pinterest is a link-sharing and discovery network, which allows you to post and organize visual content and search for images and ideas to share and help you drive traffic from Pinterest to your webpage.

Pinterest is a social network and a visual bookmarking site. But, compared to most other social networks and bookmarking sites, it’s unique.

On Pinterest, most of the “content” comes in the form of images. Unlike many other networks, where links add value and provide traffic, links don’t add any value to Pinterest. That sets it apart from most other social networks, where link-building is crucial.

Of course, Pinterest is the go-to tool for visual search on social platforms. It’s also great for keeping up with friends and for learning new things (and pinning useful items to one’s wish list).

However, Pinterest can also be an incredibly effective marketing tool

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Why Drive Traffic from Pinterest?

Pinterest is a marketing enigma for small businesses. There are 1.3 billion users on Pinterest, 1 million of which are valuations. These are big numbers that should immediately get your attention.

Yet Pinterest has also struggled to prove its value to businesses. When 1 million people use your product, shouldn’t that mean $1 million in revenue?

Part of the confusion comes from the fact that Pinterest is so different than other social networks like Facebook and LinkedIn, so today I’ll help you navigate the unique world of Pinterest marketing and how to drive traffic from Pinterest to your website or blog.

Pinterest is a visual platform first and foremost, and its users are motivated by images.

It’s also a social network, but it’s much more about curating your own boards than interacting with other users.

The result is a site that’s completely different from Facebook or Twitter, but that can be just as valuable to drive traffic from Pinterest to your website for boosting sales of your products.

Below are 10 Tips to Drive Traffic from Pinterest to Your Website

The key to Pinterest is consistency. Unlike Twitter, which rewards frequent updates, Pinterest users favor pinners who have a single focus and post regularly. The more consistent you are with the type of content you provide, the more engaged your audience will be.

If you’re looking to increase traffic to your website or blog, Pinterest is an excellent option. Not only is it one of the most popular social networks in the world, with an Alexa rank of 25, but it’s also one of the best places to find targeted traffic.

1) Have a Rich Pinterest Page

If you want to have a rich Pinterest page, you need to make sure that you’re adding new pins regularly. You can also increase your reach by using relevant keywords in your pin descriptions.

Another thing that you can do to improve your Pinterest page is to make sure that your profile is complete. This includes adding a profile picture and a description of who you are.

You can also increase your followers by joining group boards. When you join a group board, make sure that you follow the rules and contribute pins that are relevant to the board.

2) Pin Daily to Keep Your Traffic Fresh

If you want to keep your traffic fresh, you need to pin it regularly. You can do this by pinning new pins every day. You can also increase your reach by using relevant keywords in your pin descriptions.

Another thing that you can do to improve your Pinterest page is to make sure that your profile is complete. This includes adding a profile picture and a description of who you are.

You can also increase your followers by joining group boards. When you join a group board, make sure that you follow the rules and contribute pins that are relevant to the board.

3) Use Hashtags for Searchable Topics

It can sometimes be difficult to find what you’re looking for when you’re using Pinterest. One way that you can make sure that people will be able to search for your pins is by adding hashtags.

These are keywords that represent the topic of your pin so they are searchable. You should try to use 3-5 relevant hashtags in your description so that other people are likely to find them when they search.

4) Add Images with Descriptions and Link to the Original Site

It can sometimes be difficult to find what you’re looking for when you’re using Pinterest. One way that you can make sure that people will be able to search for your pins is by adding hashtags.

These are keywords that represent the topic of your pin so they are searchable. You should try to use 3-5 relevant hashtags in your description so that other people are likely to find them when they search.

Another thing that you can do is include a link back to the original site in your description. This way, people who click on your pin will be able to see the original content.

5) Promote One pin Each Day on Facebook and Twitter

One way to promote your pins on social media is by posting about them every day.

You can use Facebook and Twitter to do this, but you should make sure that each post has a different marketing message for the audience of both networks

6) Create a Board of Just Pins You Created

One way to keep your pins organized is by creating a board of just pins that you created. This will make it easy for people to see your pins and for you to find them later.

You can also use this board to promote your pins. You can do this by adding a description and hashtags to each pin.

7) Repin Other Users’ Pins

Here’s one way to reduce the number of pins that you’re creating: you can repin other users’ pins instead. As long as your repins are relevant to what you’re trying to do, there’s no reason not to reuse existing content.

There are two ways that you can go about this. First, you can go through Pinterest and find boards that are relevant to what you want to accomplish.

When you find a pin or board that is relevant, look at the profiles of the people who posted it. If they have a similar audience in mind, it is most likely worth your time repinning their pins.

8) Follow the Best Pinterest Accounts

There are a few reasons why you should follow the best Pinterest accounts.

• First, these accounts have a lot of great content that you can use to improve your own pins.
• Second, following these accounts will help you learn from the best. These accounts have mastered the art of Pinterest and can teach you a lot about how to use the platform effectively.
• Third, following these accounts will help you stay up-to-date on the latest trends and changes on Pinterest. This is important because the platform is constantly evolving and the best way to keep up is to follow the best accounts.

Make sure you follow us on Pinterest 🙂

9) Ask Friends and Family to Like, Share, and Repin

There are a few reasons why you should ask your friends and family to like, share, and repin on Pinterest. One reason is that you want to make sure that they are active on social media. You can’t get their support for any project unless they are active social media users.

Another thing is that these people know you well enough to be able to provide great feedback on all of your pins. They will give you great feedback about the type of content that your audience wants.

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10) Invite Brand Ambassadors

If you want to increase your reach on Pinterest, you can invite brand ambassadors to help promote your pins. Brand ambassadors are people who are already passionate about your brand and are likely to share your pins with their followers.

There are a few things that you can do to get these people on board:

• Start by finding people who are already following your brand on Pinterest.
• Engage with them and ask them to help promote your pins.
• Make it easy for them to share your pins by providing them with ready-made pins and descriptions.
• Thank them for their help and make sure that you continue to engage with them.

Conclusion

After reading this article, you should have a much better understanding of how to drive traffic from Pinterest to your website or blog.

Essentially, Pinterest wants to see users actively pinning and repinning items, so if you want to gain more traffic, it’s essential to do both.

While you shouldn’t necessarily ignore your other networks while using Pinterest, it can be helpful to drive traffic from Pinterest, when you get started.

Follow these guidelines and you’ll be able to get the most out of this platform in no time at all. After all, building an audience takes time!

What are your favorite Pinterest practices?

Will these strategies resonate with you, or do you have additional strategies to share?

Let us know what you think in the comments below.