Top 12 Best eCommerce Marketing Tools For Growth
In this article, we have shared the 12 best eCommerce marketing tools for growth. These tools will help you to understand your customers better and grow your business faster.
There are thousands of best eCommerce marketing tools out there, but which ones actually help eCommerce businesses succeed?
With a ton of options and no knowledge of which marketing tools are the best, it can be difficult to figure this out. We spent a lot of time researching the best eCommerce marketing tools to help you avoid mistakes and save your time.
Contents of this post
Overview
Marketing is done by people. But some people can afford to pay for marketing, and some choose not to. So there are tools that do marketing online for you.
These tools can set up things for you, talk to your customers for you and send emails for you. But everyone’s needs are different. Not every tool works for everyone. There are a lot of tools to choose from, hence we recommend you to read this article.
You set up a store, and a few weeks later, no one is visiting it. Your product’s conversion rate is too low and you don’t know what to do. So, it all comes back to the beginning of your journey- start building your marketing strategy.
Why use eCommerce Marketing Tools?
The benefits of eCommerce marketing tools are uncountable. Considering how much time and money you can save with these automated marketing tasks, you should definitely give them a try.
Here are a few reasons why you should use the best eCommerce marketing tools for growth:
- To improve your brand’s visibility & engagement.
- Allows you to understand customer behaviour
- Comparison and evaluation of various marketing strategies
- Data segmentation for better eCommerce marketing plans
- Enhances marketing budget allocation
- Improves strategic planning & marketing ROI
eCommerce growth is not something that you can witness in a few days. It needs tons of patience and investment.
A lot of times, companies can’t afford to spend on hiring marketing professionals.
But then there is another kind of professional out there- the eCommerce marketing tool.
The eCommerce marketing tools you choose will depend on your business goals and the way you want to reach your customers.
Tools like push notifications, chatbots, and email marketing are all great for engagement. But if you need a tool that can help keep track of everything, you might need an eCommerce platform with built-in analytics.
Here are the Best eCommerce Marketing Tools:
1. Cloudways
While there are many web hosts out there for your eCommerce business, few have what it takes to impress seasoned eCommerce business owner’s users.
Cloudways is one of the few companies that offer a great balance between affordability and great functionality when it comes to cloud-based managed hosting.
And it can be one of the best eCommerce marketing tools for your business growth. Their WordPress cloud servers come with a fantastic feature set, and you can scale hosting resources as your website grows.
Cloudways is one of the few companies that offer a great balance between affordability and great functionality when it comes to cloud-based managed hosting. For example, you can purchase a cloud server from them in just seconds, and by using it, you get to enjoy Managed Cloud Hosting at an incredibly affordable price.
2. Google Analytics
Google Analytics is a free online analytics tool provided by Google that collects and provides website traffic data as well as any other information such as social media shares, user interactions, and goal conversions.
The user can access this information from within their Google account and metrics can be accessed for free for up to three websites.
Google Analytics provides detailed information about how users arrive at your site and what they do. The best eCommerce marketing tool that allows you to examine extensive information about how visitors interact with your website.
Google Analytics is one of the most widely used tools for analyzing website traffic across the world. Most websites make use of Google Analytics in some form or another. It’s a tool that is lightweight, easy to set up, and free.
3. Google Tag Manager
Tag Manager is a free product and an excellent tool for eCommerce Marketing. It’s one of the most popular Analytics solutions out there.
Get it directly from Google and use it on websites, mobile apps for marketing campaign tracking.
A best eCommerce marketing tool that enables you to deploy website marketing tags in an efficient manner. When you’re trying to run a business and also juggle your personal life, taking care of every aspect of your website or app can be cumbersome and cause needless stress.
By employing the use of Google Tag Manager, you are simplifying your workflow by making sure that there’s one group of specialists who will take care of the technical side of things for you whenever it’s needed.
4. Google Search Console
Google Search Console is like a powerful friend who can help you track and maintain your website’s performance on Google Search.
Google Search Console is Google’s suite of free, web-based tools created to help businesses monitor, troubleshoot, and maintain website presence for their brands across Google Search.
Key features include:
- keyword tracking
- integration with Google Analytics (or other web analytics platform)
- opportunities to localize content and optimize mobile page performance
5. Grammarly
Anyone who runs a business knows that online content is a way of standing out in the crowd.
It is how you can show the world how good you are. But it is often hard to find the right person who can check your content. Now, there is a way to get the help you need with Grammarly.
Grammarly can be the best eCommerce marketing tool in your marketing arsenal. Proofreading is a tedious task but one of the most important parts of writing. It’s even more difficult when you have to proofread a whole document. For many people, the hardest part is keeping track of the different writing styles you have to maintain for different contexts.
6. Canva
A graphic is worth a thousand words. Simple fun infographics are a great way to keep the reader’s attention. A well-planned picture is easy to understand. The design format is the key to good eCommerce marketing tools.
The picture with a professional look helps businesses look professional. Canva is an infographic tool. It is a simple way to create awesome infographics. With Canva businesses can design infographics for any purpose.
A good infographic design is not only easy to understand but is attractive. An infographic should help the reader to understand a point, decision or topic. With a good infographic design
7. Slack
Slack is a piece of software that is used by many eCommerce businesses. It is a customer experience tool that can be used through customer chat and group messaging.
More importantly, it makes it easier for employers to connect with different departments and teams. There are a handful of ways that Slack can be used to enhance the customer experience.
Slack is the best eCommerce marketing tool that helps to improve customer relationships. It is a customer experience tool that can be used through customer chat and group messaging.
8. MailChimp
If you are looking to market your eCommerce business MailChimp is the best eCommerce marketing tool for an email marketing platform.
Mailchimp lets you create and send professional emails to your customers without any coding. All you have to do is create a newsletter and send it out to your subscribers.
You can view the results and decide whether or not you want to tweak things. They also offer a free forever plan, which is great if your business is just getting started.
9. HootSuite
If you are a business owner or an individual who has multiple social media accounts, Hootsuite will be the perfect tool for you to add to your eCommerce marketing tools arsenal.
This will allow you to manage all your tweets, Facebook updates, and Google+ page posts from one dashboard. Its features also allow scheduling of posts, bulk posting of updates, and integration with 15 of the most used networks like Twitter, Facebook, LinkedIn, and many other social media sites.
10. Kissmetrics
If you wondering how to track visitors to any website and make decisions based on the information gathered Or, are you needing to know what’s going on when users come to your web pages?
These are two things that Kissmetrics has been helping websites do for quite some time now. Let’s take a look at the features that might make you want to consider using this software solution.
Kissmetrics is a web analytics tool that can help improve the customer experience. It provides you with information such as heat maps, funnel analysis, and A/B testing.
11. Klaviyo
Klaviyo is an all-in-one eCommerce marketing suite that takes care of email and social media mailings, customer management, and content creation for your brand.
It also has a comprehensive analytics dashboard that allows you to track email performance and website visitors easily. Klaviyo is the leading eCommerce marketing automation platform available today.
If you’re like most other eCommerce sites, your business relies heavily on traffic and sales coming from your website. Consequently, communicating with customers as often as possible is a very important aspect of your business strategy.
12. ActiveCampaign
ActiveCampaign makes eCommerce marketing easy. This tool allows you to manage all your customer email marketing needs through one platform.
ActiveCampaign supports automation and drip campaigns, tagging and filtering, and reporting, so you can get a clear picture of what’s working with your customers and what isn’t. You can use the drag-and-drop interface to set up emails, manage contacts or create signup forms in minutes.
So here you are, a comprehensive list best eCommerce marketing tools. Stay tuned to our blog because we will keep updating it soon with new eCommerce marketing tools and their reviews.
FAQ
Conclusion
In this article, we discussed the best eCommerce marketing tools. We looked at their purposes and the additional features attached to those tools. It is critical for business owners to understand what tools they want to use and how they can make their lives easier.
No matter what kind of business you have, marketing is the way to go. If you are functioning in the eCommerce business and want to boost your sales, then there are various tools available for you. There are tools that can help you run email campaigns, product page optimization, SEO ranking, and PPC options that will help you reach far. But choosing the right one can be a challenging task.
If you’re looking to help market your eCommerce business and you don’t want to spend a lot of time and money doing so, the above tools should be perfect for what you need. You can read more about each of the growth tools by visiting their individual pages at the links shown above.