The Ultimate List of Features of an eCommerce Website

ecommerce features

With plenty of options to build online store using full eCommerce Features of different platforms. Sometimes it’s become a hard decision to pick a platform best suited for your eCommerce business, because of many features and functionalities available in between such platforms.
In this article, we are going to take a closer look at some of the most significant features an eCommerce platform should have. Moreover, this section will help you evaluate the eCommerce platforms you’re going to consider.
Well, there are many eCommerce features you should care about, but we will tell you about some important eCommerce features that will help you grow your eCommerce business. Let’s get started and find out most important eCommerce features you should care about:

Content Management:

In the modern era of online business, every eCommerce website is looking to establish their brand, a reason why a professional looking and content rich website remain most important aspect, ultimately help you level up your brand credibility in visitor’s eyes. Content management system is an integrated feature for your site to save your precious time while creating or crafting your stores content or look and feel.
Modern content management systems (CMS) allows site administrators to use a template or a set of them to create and manage website content, without writing the single line of programming. For example, standard tools like WYSIWYG (What You See Is What You Get) editor can help a website administrator manage text and graphic materials, change layouts of product description, without requiring HTML or CSS knowledge and see the changes in real-time.
As the eCommerce sector is growing rapidly year over year, it is now more important to have a fully integrated content management system inbuilt in eCommerce platform, as it allows you to build a more user-centric experience for today’s informed customer.

User Interface:

To be successful, you need a comprehensive and easy-to-use user interface. If you are looking to engage and retain your visitors of your website, you must have a user interface with simple, fast and convenient online shopping experience.A web store must possess a clear navigation system between product catalogs, website windows, allowing visitors to return to previous pages, without starting
Your eCommerce shop must include easy navigation/menu bar of categories, catalogs, pages, allowing visitors to navigate to different pages or sections on your eCommerce website, without starting from the beginning. Your site also needs to have a multi-product shopping cart, allowing your customers to add as many products as he wishes into a single shopping cart. Your product catalogs should contain brief descriptions, not too confusing for your clients. However, the catalog also needs to include a detailed specification on the same product page probably at the bottom of the page. Most new shopping carts also come with complicated check out process, taking much customers’ time and thus inspiring them to close the website window and abandoned the cart. If you want your web store to become successful, you will have to focus on checkout process and try minimizing the number of steps your customers gets to shop from your online store.

Payment and Shipping:

Picking your eCommerce Platform with integrated payment gateways is one of the most important features of you should care about. When your eCommerce platform is integrated with your preferred payment gateway, you need not worry about the technical integration part, and within few clicks, you are ready to start accepting online payments. It’s rather comfortable for visitors to transact using traditional online payment mode, including multiple credit cards, debit card or bank transfers.
One of the most important things in eCommerce business is the shipping; that disturbs any store owner. Also, a customer may unlike to see just two standard shipping services at the checkout page. Therefore,  You must integrate multiple shipping providers as major eCommerc features for your ultimate shopping website. You can consider adding various types of shipping methods including free shipping, express shipping, weight based shipping, etc. Also, you can integrate shipping API of popular logistics providers based on service availability in your country.

Marketing & Promotional Tools

If you want to retain your visitors or increase customer base, you will have to work hard at building your brand’s online presence. An eCommerce platform, which integrates with useful marketing tools can help in your promotional and marketing activities. Such tools are Reward programs system, special pricing, bulk pricing, affiliate marketing system, advertising tracking, analytics and reporting services can draw more traction towards your online store and help analyze customers behavior.
You also consider social media integrations such as Facebook like the box, twitter follow box, share widget, or Facebook Store, etc. A shopping cart, integrated with Facebook or Twitter, gives significant benefits for both store owner and customers. Website owners will be able to promote products effectively, knowing their strong and weak selling points. As for customers, they will have a direct feedback channel to interact with you, where each of them can post a review about bought products, place a complaint or ask for support.

Effective On-Site Search

Visitors of your eCommerce website expects to find desired products in the least possible time. Your eCommerce platform must include a modern and fast onsite search engine, allowing your customers to get relevant products while searching. As every client want to get items quickly, place an eye catching search box on the top of the website, allowing them to find the search bar easily. Furthermore, an efficient on-site search engine should be multifunctional, to find matching items by product names, description, category, price and so on. Some of the modern eCommerce solutions can provide end users with cloud-powered search technology. A web store, integrated with a cloud-based search engine, gives customers an opportunity to enjoy rocket-fast and quick search results.

Mobile Friendly Website

In the era of rapidly growing mobile commerce, more people prefer to shop using their smartphones on-the-go. Hence, a mobile optimized eCommerce website can work as the additional channel of growth for your eCommerce business. Thanks to new mobile responsive design framework such as Bootstrap, your online store finally will be displayed correctly on all size of the mobile screen and always will be available. Also, when you have a fully responsive eCommerce store, you doesn’t need to spend money on a dedicated mobile version of your website. So, if you are still using an outdated eCommerce platform, it’s highly recommended to switch to mobile friendly eCommerce solution and allow your customers with the rich shopping experience.

Open Source

Few eCommerce platforms are suited for the small business or startups, looking to get up and start selling online in the shortest span of time. However, if you’re a developer or designer with some custom UX/UI ideas, you’re going to need an e-commerce platform that is open sourced.
Now, let’s understand what is open source: The source code of software available for modifications or redistribution is called open source. The demand of open source is growing because its allow you to build a unique brand presence on the web without writing complete source/software. This approach to software development has dug the way for amazing projects such as GitHub and Twitter’s BootStrap.
Your internal development team can save you time and money by building an e-commerce platform that merges seamlessly with the design and user interface of your dreams website. An open source eCommerce platform enables your development team the flexibility to create the unique experience for your end customers.

Other Essential eCommerce Features

Different proprietary or open source solutions offers various eCommerce features. Below is the essential eCommerce features list that you should consider while comparing best-suited eCommerce platform.
Multi-store eCommerce store management feature allows management of multiple eCommerce stores (such as,,, or from a single admin panel. This could be a significant benefit if you would like to manage multiple store-front to serve different geographic customer separately. Also, maximize customer loyalty and sales in various markets by using different domains or subdomains.
In general online businesses do everything to make sure that their eCommerce websites are user-friendly and ranking well in search engine, but they ignore one thing which is making sure that their site is available in multiple languages. You also need to add the option on the website to allow your customers to switch to their preferred language. Also, modern eCommerce platforms allow IP based language switch to automatically change the language of the website based on visitors IP location.
UpSell / CrossSell / Bundling : 
Upsell and cross-sell widgets are primary reasons why people buy more than one product at a time. There is another more effective marketing technique known as bundling or buy one get one free. You have to offer one free product with another product for a higher price than what the single product is sold for. A sophisticated eCommerce platform will maximize your sales figures by showing visitors other relevant products which they may add into the cart.
Advance product filters:
Attribute filter helps you reduce manual search on your website, and your visitors can quickly find relevant products. Thus, improving the overall shopping experience for consumers and boosting sales of your online business. Visitors often only have a general idea what they are looking for. Research has shown that sites that allow visitors to manipulate the filtered products are more successful.
Product Comparisons:
Clients adore locales that help them to settle on all around contemplated shopping decisions. A decent web based business web page will help guests by looking at items in their shopping basket one next to the other, include by the highlight.
Product Ratings & Reviews:
The study has demonstrated that visitors will put a considerable measure of weight on the conclusions and remarks of different purchases from your store. It can be a standout amongst the most influential figures enhancing your change rates. You will most likely need to favor remarks before they are distributed to your site.
Single Page Checkout:
Long checkout methods regularly kill guests. It is critical that they at any rate comprehend the aggregate number of steps required and some other vital prerequisites for finishing the deal.
Product Image Zoom:
Guests jump at the chance to see solid, great quality pictures of items before they purchase. In a perfect world, you would prefer not to need to re-stack another site page each time a guest taps on a thumbnail. This gets to be distinctly repetitive.
Custom Transaction Emails:
You ought to have the capacity to send the other message to the guest relying upon dialect alternatives and different factors.
Newsletter Management:
Repeat clients are a vital part in the accomplishment of any business and being able to make and oversee bulletin advancements from the data in your customer database an incredible instrument.
Reward Points:
Discounts based on the number of “points” accumulated are a common aspect of modern retailing.
Phone Orders:
Some visitors may not be comfortable with ordering online or entering their credit card information. So, it’s important that your eCommerce platform allows flexible order processing and feature to add manual orders received on phone call or any other medium.

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