Simply the fact that more and more people now own smartphones and tablets and connect to the Internet using these devices. As a merchant you must need to serve those customers to achieve a better growth rate.
Mobile is Everywhere, Wherever you Go!
Mobile commerce no more a future, its present revolution, which is changing the way customers interact with businesses. Its time to optimize your online business for mobile devices.
More than 30% Traffic on your eCommerce Store comes from Mobile Devices
More than 40% Visitors Leave because of Messy & Un-Optimized Checkout Process on Mobile
Sales via Mobile is increased by 100% last year, compared to the same period in 2013
Don't your realize that mobile commerce is developing at a significant rate. Given the rapidly growing number of smartphone and tablet users, this is reasonable, yet there are still a considerable measure of e-commerce retailers that haven't been staying aware of the times are as yet serving up unoptimized websites to mobile visitors that can undoubtedly push potentials customers away.
Having a mobile website is non-negotiable requirement, there's no question about it. But having said that, there are always opportunities to differentiate one's brand with the competition and perhaps engage and retain current customers using native applications. The native mobile app will provide a mobile centric experience to your customers.